Innovation has become a must for businesses in all industries. To keep up with the times, stay ahead of the competition and thrive long-term, organisations need to invest in robust, future-proof business transformation projects. And because we’re living in a digital age, business transformation is often a case of digital transformation.
Beyond simply updating the technology supporting your processes, digital transformation is about streamlining operations, boosting productivity and ultimately, increasing profitability and revenue.
Every business transformation project will be unique. How you transform your processes and unlock your business’s potential will depend on your existing systems, operational requirements and organisational goals.
But if you’re looking for inspiration from businesses like yours, here are six great digital transformation project examples. We’ve summarised the success stories of big brands and small businesses to give you an idea of what transformation can look like for businesses of all sizes.
1: Hasbro’s Data-Driven Digital Transformation
Hasbro is an excellent example of why even the largest, industry-leading companies need to innovate and transform to stay relevant. This global toy company started their digital transformation in 2012 after experiencing a drop in market share. They acted to better understand and meet changing demands by gathering consumer data digitally.
By gathering and storing information about their customers using cloud-based applications, Hasbro made data-driven decisions regarding its products, marketing and customer service.
2: Nike’s Use of Data and Cloud-Based Applications
Similar to Hasbro, Nike began their business transformation project by using digital consumer data to connect with its customer base and meet their wants and needs. By collecting and storing consumer data, Nike opened up opportunities for data analysis and data-led product development.
Using insights from customers, Nike focused on improving customers’ experience with the brand. They opened concept stores, increased membership opportunities to reward loyalty, and created applications and online tools, giving consumers more ways to interact with the brand.
3: A Recruitment Company’s Full-Scale System Modernisation
Bristol Recruitment Company is a smaller, local business that completed a successful business transformation project. Their project started with a cyber security initiative but quickly turned into a full-scale legacy system modernisation project.
They set out on a mission to meet changing data security requirements and better protect their customers’ data. But as they further explored their IT infrastructure, and as the pandemic hit, with the help of our team they identified the need for further transformation.
Like many companies during the pandemic, the company needed their digital transformation project to enable flexible working while ensuring the highest security standards were met. They worked with Optimising IT to create a plan for long-term, flexible working using Microsoft 365, and with a full suite of cyber security and managed IT services, they exceeded their productivity and security objectives.
4: Dominos’ Multi-Device Digital Innovations
Today, Domino’s is a leading takeaway pizza chain, but in the mid-2000s, the company faced the threat of collapse. Customers weren’t happy and stock prices were dropping fast. But the brand managed to turn things around with a highly successful business transformation project.
After gathering consumer data, Domino’s invested in digital innovations — online tools, mobile applications and multi-device systems.
Their pizza tracker was the first of its kind, allowing customers to track the status of their order in real time. Then their app gave customers the freedom to order from mobile devices, helping Domino’s regain its status as the dominant takeaway pizza brand.
But they didn’t stop there. After experiencing their slump, the brand recognised the need for continuous development, innovation and digital transformation.
In 2015, Domino’s developed AnyWare, a system that made it possible for customers to place orders through a wide range of devices and online platforms. Now, customers can order pizza through smart home devices and social media platforms, including Slack, Facebook Messenger and X (aka Twitter).
5: A Market-Leading Vehicle Leasing Company’s Overhauled User Support System
Vanarama is a leading company, now part of the Auto Trader Group, offering vehicle hire and leasing services, insurance provision and fleet management. Vanarama came to us recently looking to transform their business operations with managed IT services. But they wanted more than outsourced IT solutions — they were looking to work with a strategic partner for a major business transformation project.
As a business that relies heavily on its IT infrastructure, Vanarama needed any technical issues to be solved as quickly as possible. They needed their staff to feel supported should problems arise and wanted a partner who could help them reduce risks and prevent issues from occurring again.
We overhauled their user support system, giving Vanarama’s staff access to experienced and knowledgeable analysts with vital customer service skills. The result was high rates of first-contact problem-solving — Vanarama’s staff now get the help and resolutions they need when they need it.
With our help, Vanarama’s digital transformation project completely overhauled its IT support system and cyber security.
6: Improved Employee Satisfaction and Customer Service with The Help of a Strategic Partnership
Bruton Knowles is a property consultancy firm that was struggling with downtime caused by fragile IT infrastructure. When systems failed, employees become frustrated, and it prevented the company from delivering the best customer service.
With 12 offices across the UK, they knew the importance of IT connectivity but needed help achieving it. By understanding the need to embrace a business transformation project, they opened the door to reduced downtime, increased security and the implementation of IT systems that supported maximum productivity and efficiency. However, they weren’t just looking for support. They were looking to build a long-lasting, strategic partnership with an IT company that shared their values and would go the extra mile to help them succeed.
By partnering with Optimising IT, they transformed their systems and changed the way they delivered people-orientated services. We acted like an in-house IT department and worked with Bruton Knowles to develop a resilient and user-friendly IT system. We reduced downtime by 30%, and, by creating more efficient systems, we increased employee satisfaction and made excellent customer service possible.
Streamline Your Operations and Stay Ahead of the Curve with Your Own Business Transformation Project
When you embrace new technologies and business transformation, you can ensure your organisation survives and thrives in the ever-changing digital-first world. Business transformation is hugely important if you want to keep up with shifting market demands.
Whether you update your IT system to improve efficiency, adopt new tools to change the way you work, or form a strategic partnership to transform your systems and processes, a business transformation project can give your company a competitive advantage.
At Optimising IT, we’re able to help you achieve business transformation by offering the support you need. We offer a range of services to help you overcome digital challenges and drive transformation from cloud services to consultancy, cyber security solutions and managed IT support. We’re award-winning, accredited and certified IT experts.
Begin your transformation simply by getting in touch with us. Use our online form, give us a call on 01242 388530, or email us at [email protected]. For more examples of successful business transformation projects, take a look at our case studies. Or, to start your own digital transformation, request your free IT system review.